Kiss Of The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims. Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci
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