Owain Davies Media Studies

Clickbait: Clickbait is a text or thumbnail link that is designed to entice users to follow that link and read, view, or listen to the linked piece of online content. Many people read only the headlines of a news item. Most people scan nearly all the headlines in a newspaper. Headlines are the most-read part of a paper. They can summarize as well as present carefully hidden bias and prejudices. They can convey excitement where little exists. They can express approval or condemnation

Placement: Placing more "important articles first and towards the front and "less" significant towards the back Readers of papers judge first page stories to be more significant than those buried in the back. Television and radio newscasts run the most important stories first and leave the less significant for later. Where a story is placed, therefore, influences what a reader or viewer thinks about its importance Examples: During the 1989-1990 abortion rallies the washington post published a 15 column space of the pro life with several stories and articles, whereas two columns were about pro life

Omission : Someone or something has been excluded Selection : The action of choosing someone or something as being the best or the most suitable Bias: Leaving out one side of the article An editor can express a bias by choosing to use or not to use a specific news item within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported. For example: If, during a speech, a few people boo, the reaction can be described as “remarks greeted by jeers” or they can be ignored as “a handful of dissidents.” • Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed. Another example may be one news company choosing not to cover a story, where another news company