Owain Davies Media Studies

Rain for Good Produced by: Water Aid Date Produced : 28/08/16 Who are water aid? Water aids was established in 1981 and works in 37 African, Asian and central american countries providing sustainable water sources Song Used : Sunshine on a rainy day/ Zoe Shows: 16 year old, Zambian Student, Claudia General Trends of charity adverts:  Emotional Soundtrack Matter of Fact Depressing "You can change this" Dirty water Celebrity Endorsement Repetitive message Personal address Memorable Logo Statistics Ways That Water Aid follows the genre: Ways that Water Aid subverts the genre: ·          Close up on young people ·          Drought/Dusty plains ·          Info graphic at the end of the advert ·          Asks for money ·       ...

British Empire At its height it was the largest empire in history, and for over a century, was the foremost global powerhouse By 1913 The British Empire sway over 412 million people, this was 23% of the world population, and by 1920 it covered 24% of the earths total land area Colonialism : The policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically Post-Colonialism : The political or cultural condition of a former colony Colonial Discourse : Colonial discourse is a system of statements that can be made about colonies and  the colonies people, about its colonizing powers and about the relationship between these two Colonial discourse continues to inform contemporary attitudes to race and ethnicity in the post colonial era " Multicultural societies seems to be abandoned at birth" - Paul Gilroy  Civilationalism constructs racial hierarchy and sets up binar...