Owain Davies Media Studies

Coming Through the Mirror Shot by Owain Davies on Scribd

Steve Neale by Owain Davies on Scribd

NEA Task Mitshi Liquid Smooth Camera Placement by Owain Davies on Scribd

Liquid Smooth Script by Owain Davies on Scribd

Discourse:  Debate, discussion, exchange of ideas Convergent: coming together Colonialism: fully or partially controlling, occupying and exploiting another country Ethnocentricity: belief that your ethnic group is superior

What is indie rock? Indie rock is a sub-genre of rock music that originated in the United States and United Kingdom in the 1970s, it was used to describe independent record labels associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US and pop bands like BLUR and Oasis gained popularity it was used to describe bands and artists who had more of an outsider and underground following. What are the characteristics of indie rock  Indie rock, generally has had small and relatively low-budget labels because of this indie rock generally has more of a do-it-yourself attitude associated with the bands and artists involved. Because of their smaller following and self produced nature it allows for bands and artists free to explore sounds, emotions and subjects of limited appeal to large, mainstream audience. This has lead to diverging influences and styles indie rock within the subculture such as punk ro

30 to 49 year olds were born between 1970 to 1989, they generally fall into the Gen X generation which would have witnessed events such as the fall of the Berlin wall in November of 1991, The end of the Cold war (1947 – 1991), the AIDS crisis and the formation of the MTV and Music videos on the 1st of August 1981 At the time of the 2011 Census, the median age for the population of England and Wales was 39 years. 30 to 49 year olds make up 25% of Twitter's current users, as well as this 78% percent of US adults use facebook, and 85% use YouTube. The second most popular social media site used by 30-49 year old is Linked-in. (See below) the distinctive artists for various demographics, 30-49 year olds would be between the center three, closest to 30 would be the far left, mid age range would be center and closest to 49 would be on the far right.

Studio Career Mitski Miyawaki (Mitski) is an American singer-songwriter, who primarily features indie and indie rock themes throughout her works Mitski attend Purchase's college of music in New york, and she studied studio compositions, during this time period she recorded and self-released her piano-based first and second albums, Lush (2012) and 'Retired from Sad, New Career in Business' (2013), as her student projects. Post graduation she worked as the lead vocalist for the band 'Voice Coils' and also began working on her third album 'Bury me at makeout creek'. On December 22, 2015, Mitski signed with Dead Oceans (an American independent record label established in 2007 based in Bloomington, Indiana and Austin, Texas) then she announced her fourth studio album, Puberty 2, in March of 2016, and shared the lead single, 'Your Best American Girl' as well as the single 'Happy', before the release of the album on June 17. Miscellaneous

A Level Media Studies NEA Task by Owain Davies on Scribd

A Level Media Studies NEA Task by Owain Davies on Scribd

Beyonce Case Study by Owain Davies on Scribd

Modernism : a period of time in the 19th and early 20th century when industrialization caused widespread cultural and economic upheaval. This caused deliberate philosophical and practical departure from the past in the arts and literature. Post modernism: A deliberate philosophical ans practical departure from modernism. Postmodernism developed in the course of the mid 20th century and continues in cultural and society today. Simulacra: The postmodern copy; reproduced and manipulated to the point that it no longer resembles its original Hyperreal: Where reality and fiction are indistinguishable, 'more than': improving upon reality Hyperreality: 1.) Basic reflection of reality                        2.) Perversion of reality                         3.) Pretense of reality (Where there isn't a model)                          4.) Simulacrum, which bears no relation to any reality whatsoever

Riptide Case Study (3)Sg by Owain Davies on Scribd

The Blank page is symbolic of a lack of distraction, represents the void left by a lack of advertising and also alludes to  the quotation "“All of humanity's problems stem from man's inability to sit quietly in a room alone." by Blaise Pascal a 17th century mathematician and theologian The blank space may be disconcerting to audiences as the use of empty space as a focal point, is vastly different to the style and layout creates by other magazines, this is a binary opposition between traditional magazines and Adbusters Their is also an emphasis on that we have to distract and occupy ourselves all the time, and criticizes how humanity is evolving be less creative and imaginative. Adbusters magazine break this mold very well by not having adverts in any of their magazines to fund the magazine, instead relying on the subscription to their magazine inst

Enigma and Symbolic codes: Mask Hoods': Symbolic of how we are sucked into our phones and online, so much so that we cant see and enjoy the world around us. No face: The lack of faces and facial expressions implies that individuality is being sucked away form you through your phone, that we become faceless individuals without a personality, and our only interactions with other people is through the internet. Cartoon: the use of the cartoon style further highlights and parody's the separation between the real world and what is on online and how we depict ourselves online (in a different world) and how we portray ourselves in real life. Greyscale: The lack of color subverts the norm of magazines as adverts usually use bright and colorful images to catch our attention instead adbuster magazine uses this greyscale visual to represent the modern world and its immersion with technology and media, the lack of individuality. The magazine represents our modern lifeltylle

The Loubition logo is Juxtaposed with the image of a black persons feet in sandals made out of two squashed plastic bottles and rags, this is used to promote Adbusters message of anti-consumerism. The Black person wearing the makeshift shoes is standing on dried up earth, there are connotations of poverty, drought and famine in a underdeveloped/developing country. This is similar advertising campaigns created by charity campaigns and news reports. Stuart Hall, (Stereotypes): In the image there is the stereotypical representation of ethnicity, Adbusters uses this sense of otherness to their benefit to make specific economic and political statements about the inequality of power. Paul Gilroy, (Post colonial theory): Adbusters has also drawn attention to racial hierarchy and binary oppositions between rich and poor countries and the west and developing countries 'Red souls are always in season' Loubition is well known for creating expensive shoes with red souls (

Adbusters: Post West             Masthead:  Plain, white sans serif font is clearly visible at the top of the cover,  it is partially covered by the 'pasted over' effect Title : The title 'Post west' is in the same white font as the masthead, it is positioned in the lower third of the cover. There is a Social/Political message linked to the title, as it links to the article 'Time for a radical rethink of what is considered a normal life in the decadent west'. Image: The central image inst fully anchored, this choice may be because adbusters assumes a level of understanding with its audience  Gesture/Clothing codes : Black Background Main image: Male in camouflage jacket, angry expression,clenched fist Image partially pasted over Subverts codes of consumer/Lifestyle magazines The front cover lacks other conventions of magazines : No cover lines, pricing  Each issue of Adbusters has a different typography and style, reflecting its autono

"diversity is in the public interest – but modern societies suffer from collective  attention deficit disorders[…] the public  interest has to work harder to be noticed, and we need agile but resourceful media to do that" -  Curran and Seaton on the need for diversity: Monopoly:  The exclusive ownership or control of something Conglomerate:  A large corporation consisting of multiple smaller companies, e.g. Disney Pixar Subsidiary : A smaller company owned by a large corporation "it [extends] their range of business and political connections, [increases] their corporation’s prestige and, through judicious editorial appointments, [contributes] to the maintenance of public opinion favorable to private enterprise" - Curran and Seaton on monopoly Having a monopoly means domination of multiple media industries If the focus is on creating profit, generally conglomerates don’t take risks with the media products they produce This often results in limited

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Layout : dominant central image, masthead positioned over model’s head, connotes importance of the brand, one main cover line and others in a cover line banner – follows typical conventions. Masthead : sans-serif font, slanting, cursive - connotations of moving forward, informality. Language : Are you an A level beauty? connotations of an academic qualification but relating to female beauty, quantifiable, something that can be achieved if you try hard enough Lingerie goes lively: sexual connotations showcased with alliteration, not directly expressed, reflecting the social norms of the period "British women have a special magic": reflects patriarchy, women being praised or affirmed by a male. Narrative? Roland Barthes, enigma code, The mystery behind british women? Cover lines : Reflect largely domestic female concerns (e.g. kitchen improvements) and a narrow range of ideas of what it means to be a woman. Central image : Central female, "traditional female