Adbusters: Chapter 2

Enigma and Symbolic codes:

  • Mask Hoods': Symbolic of how we are sucked into our phones and online, so much so that we cant see and enjoy the world around us.
    Image result for all of humanity’s problems stem from man’s inability to sit quietly in a room alone adbusters
  • No face: The lack of faces and facial expressions implies that individuality is being sucked away form you through your phone, that we become faceless individuals without a personality, and our only interactions with other people is through the internet.
  • Cartoon: the use of the cartoon style further highlights and parody's the separation between the real world and what is on online and how we depict ourselves online (in a different world) and how we portray ourselves in real life.
  • Greyscale: The lack of color subverts the norm of magazines as adverts usually use bright and colorful images to catch our attention instead adbuster magazine uses this greyscale visual to represent the modern world and its immersion with technology and media, the lack of individuality.
The magazine represents our modern lifeltylle as negative, portraying the modern world of advertising and media as dangerous 'virus', one that promotes anonymity, full immersion and isolation

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