Tecnical and Visual codes: (Newspapers)
Masthead: Title of the newspaper Bar-code: Used to scan the newspaper when buying Caption: Brief text used to understand an image, describes photos/graphics Headline: A phrase that summaries the main point of the article Main Image: Dominant image, usually filling up most of the space Page Numbers: An organisational tool used within media Target Audience: People the newspaper aims to sell to Pull quote: Something within an article, usually taken from the person Classified Ad: An advertisement that uses only text Skyline: Informational panel on the front page, brings in the audience Addition: Versions of newspapers with changes and additional stories Stand first: Block of text that introduces the story Byline: The line above the story, which gives the authors name, sometimes job Body Text: Material that makes up the main part of the article Standalone: Picture story that exists on its own Center Spread: Photograph that runs across two middle pages Lead St...