Tecnical and Visual codes: (Newspapers)

Masthead: Title of the newspaper

Bar-code: Used to scan the newspaper when buying

Caption: Brief text used to understand an image, describes photos/graphics

Headline: A phrase that summaries the main point of the article

Main Image: Dominant image, usually filling up most of the space

Page Numbers: An organisational tool used within media

Target Audience: People the newspaper aims to sell to

Pull quote: Something within an article, usually taken from the person

Classified Ad: An advertisement that uses only text

Skyline: Informational panel on the front page, brings in the audience

Addition: Versions of newspapers with changes and additional stories

Stand first: Block of text that introduces the story

Byline: The line above the story, which gives the authors name, sometimes job

Body Text: Material that makes up the main part of the article

Standalone: Picture story that exists on its own

Center Spread: Photograph that runs across two middle pages

Lead Story: Main story

Gutter: Blank space between the margins

Folio: Top label for the whole page (Social media/Elections/cooking etc)

Page Furniture: Everything else on the page except pictures or text from stories

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