Tecnical and Visual codes: (Newspapers)

Masthead: Title of the newspaper

Bar-code: Used to scan the newspaper when buying

Caption: Brief text used to understand an image, describes photos/graphics

Headline: A phrase that summaries the main point of the article

Main Image: Dominant image, usually filling up most of the space

Page Numbers: An organisational tool used within media

Target Audience: People the newspaper aims to sell to

Pull quote: Something within an article, usually taken from the person

Classified Ad: An advertisement that uses only text

Skyline: Informational panel on the front page, brings in the audience

Addition: Versions of newspapers with changes and additional stories

Stand first: Block of text that introduces the story

Byline: The line above the story, which gives the authors name, sometimes job

Body Text: Material that makes up the main part of the article

Standalone: Picture story that exists on its own

Center Spread: Photograph that runs across two middle pages

Lead Story: Main story

Gutter: Blank space between the margins

Folio: Top label for the whole page (Social media/Elections/cooking etc)

Page Furniture: Everything else on the page except pictures or text from stories

Comments

Post a Comment

Popular posts from this blog

Black panther trailer analysis

0:00 - 0:11 Camera Shots High angle shot: lights turning on and flickering lights Tilt Shot: Vertical shot of Klaws boots and Handcuffs Medium shots: Everett's, mistrusting pose, Klaw handcuffed, Over the shoulder shots: Places the audience into the conversation Visual Codes: Colour: Grey, Bleak, infers emptiness/lack of emotion Clothing: Klaw: formal wear, Everett: Casual everyday wear Expression: Klaw: Insanity, Everett: Mistrusting Gestures: Klaw: Limited (Handcuffed, missing arm, Duck tape), Everett: Arms crossed, sat casually Iconography: Boxes, Sink, Tissue paper: suggests that the interview was hastily put together Audio Codes Mode of address: "Tell me something, what do you know about Wakanda?": Informal address, Implies Klaw doesn't take the situation seriously Diegetic Sound: Lights buzzing Theorists: Roland Barthes, Semiotics 0:11 - 0:22 Camera Shots Fade: Camera fades to black twice (0:10, 0:15) Panning Shot: Pans over the w...
Read more

Media Language, Representation and Historical Context (Kiss of the Vampire)

Image
Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci...
Read more

Bias: Selection and omission

Omission : Someone or something has been excluded Selection : The action of choosing someone or something as being the best or the most suitable Bias: Leaving out one side of the article An editor can express a bias by choosing to use or not to use a specific news item within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported. For example: If, during a speech, a few people boo, the reaction can be described as “remarks greeted by jeers” or they can be ignored as “a handful of dissidents.” • Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed. Another example may be one news company choosing not to cover a story, where another news company
Read more