Newspapers: Audience

Clay Shirkley: End of audience theory

  • Internet and digital technologies have a profound effect on relations between media and individuals
  • Conceptualisation of audience members are passaible consumers of mass media content is no longer tenable in the age of the internet, being able to speak back and creating/sharing with each other, e.g. YouTubers 
Gerbner: Audience of response

"Exposure to repeated patters of representation over long periods of time can shape and influence the way in which people perceive the world around them, e.g. Accents, Political influence from family members.

Erroneously reported: News given without sources and facts 

Consider the representation of terror

Image result for beheaded on a british street daily mirror Image result for 19 dead in pop concert daily mirror

  • How are the issues represented
  • What does the choice of images and language, shape and influence
  • What is the cumulative (Next step)
Applying Stuart Hall: Hall's Model

  • Moment of Encoding: When the institutional practises, organisational conditions and practises of production take place
  • Moment of Text: The symbolic construction, arrangement and performance, the form and context of what is published
  • Moment of Decoding: The moment of reception ot consumption



Comments

Post a Comment

Popular posts from this blog

Media Language, Representation and Historical Context (Kiss of the Vampire)

Image
Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci
Read more

Bias: photos, captions and camera angles

Image
Bias by photos, captions and camera angles Some pictures flatter a person, others make the person look unpleasant.  A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias
Read more

Bias: Selection and omission

Omission : Someone or something has been excluded Selection : The action of choosing someone or something as being the best or the most suitable Bias: Leaving out one side of the article An editor can express a bias by choosing to use or not to use a specific news item within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported. For example: If, during a speech, a few people boo, the reaction can be described as “remarks greeted by jeers” or they can be ignored as “a handful of dissidents.” • Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed. Another example may be one news company choosing not to cover a story, where another news company
Read more