Owain Davies Media Studies

Stuart Hall: Theory of representation The idea that representation is the production of meaning through language, with language being defined in its broadest sense as a system of signs. For example the positioning of the charity advert is enforced early on through the environment with: dry crops, insect noises,beige pallet, intense heat and underdeveloped infrastructure. Another idea is that the relationship between concepts and signs is governed by codes, the idea that stereotyping as a for of representation reduces people to a few simple characteristics or traits. For instance Claudia is wearing stereo-typically feminine clothing, with a pink shirt and print skirt. Finally the idea the stereotyping tends to occur where there are inequality of power, as subordinate or excluded groups are constructed as different or 'other'. For example the village being underdeveloped and in need of aid may reinforce the inequality of power. ...

Clay Shirkley: End of audience theory Internet and digital technologies have a profound effect on relations between media and individuals Conceptualisation of audience members are passaible consumers of mass media content is no longer tenable in the age of the internet, being able to speak back and creating/sharing with each other, e.g. YouTubers  Gerbner: Audience of response "Exposure to repeated patters of representation over long periods of time can shape and influence the way in which people perceive the world around them, e.g. Accents, Political influence from family members. Erroneously reported: News given without sources and facts  Consider the representation of terror   How are the issues represented What does the choice of images and language, shape and influence What is the cumulative (Next step) Applying Stuart Hall: Hall's Model Moment of Encoding: When the institutional practises, organisational conditions and practi...