Theorist: David Hesmondhalgh
Horizontal integration : Synergy between subsidiaries at the same stage of production Vertical integration: Synergy through two or more stages of production "‘they buy up other companies involved in different stages of the process of production and circulation" "they buy up other companies in the same sector to reduce the competition" Production : Making the product (includes pre and post) Distribution : Making the product available Marketing : Promoting the product Exhibition : The point an audience receives the product Synergy : The increased effectiveness that results when two or more people or businesses work together (and therefore gain a mutual benefit) "by buying or partnering other companies abroad, corporations can sell massive amounts of extra copies of a product… they buy into other related areas of cultural industry production to ensure cross-promotion" Convergence : Moving towards union, coming closer togethe...