Owain Davies Media Studies

Rain for Good Produced by: Water Aid Date Produced : 28/08/16 Who are water aid? Water aids was established in 1981 and works in 37 African, Asian and central american countries providing sustainable water sources Song Used : Sunshine on a rainy day/ Zoe Shows: 16 year old, Zambian Student, Claudia General Trends of charity adverts:  Emotional Soundtrack Matter of Fact Depressing "You can change this" Dirty water Celebrity Endorsement Repetitive message Personal address Memorable Logo Statistics Ways That Water Aid follows the genre: Ways that Water Aid subverts the genre: ·          Close up on young people ·          Drought/Dusty plains ·          Info graphic at the end of the advert ·          Asks for money ·       ...

Clay Shirkley: End of audience theory Internet and digital technologies have a profound effect on relations between media and individuals Conceptualisation of audience members are passaible consumers of mass media content is no longer tenable in the age of the internet, being able to speak back and creating/sharing with each other, e.g. YouTubers  Gerbner: Audience of response "Exposure to repeated patters of representation over long periods of time can shape and influence the way in which people perceive the world around them, e.g. Accents, Political influence from family members. Erroneously reported: News given without sources and facts  Consider the representation of terror   How are the issues represented What does the choice of images and language, shape and influence What is the cumulative (Next step) Applying Stuart Hall: Hall's Model Moment of Encoding: When the institutional practises, organisational conditions and practi...