Owain Davies Media Studies

Intersectionality: The common point of two forms of oppression; e.g. Racism and Misogyny   Misogyny: prejudice against women Bell Hooks  African American activist  says that feminism is a struggle Feminism is a political commitment rather than lifestyle choice Main Features of theory: The idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination  The idea that feminism is a political commitment rather than a lifestyle choice The idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed Bell Hooks

Feminism:  The belief that women should be allowed the same rights, power and opportunities as men and should be treated in the same way Patriarchy: Male dominated Matriarchy: Female dominated "Media portrays sexist, patriarchal or capitalist values" Hegemony: leadership or dominance; who is in charge Discourse: discussion, debate, exchange of ideas: e.g. politician Objectification: being treated as an object Voyeurism: pleasure from watching "Van Zoonen's theory says in a patriarchal hegemony there is often discourse between Men and Women, as males would ignore females, this leads to objectification, voyeurism and gap between men and women" Main Features of Van Zoonen's Theory   The idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture  The id...

No more page 3 'THE EXPERIMENT' (2015) Main Notes: Even though the sun is a sports magazine it featured no female athletes within a six month period The male photos were all taken of them in their professions and looking serious, the female photos were primarily staged photos that showed the women smiling or pouting The only representation of older women were: The Queen, Mrs Brown and a woman on a mobility scooter The female side featured large quantities of women either semi-naked or fully naked   Bias There may have been a bias in the video as the sun was the only newspaper used and the production company was against the newspaper industry using page 3 in newspapers What happened afterwards? The page 3 section was removed in 2016, as many groups deemed it unacceptable, for example more than 30 top universities voted to stop selling the sun until it removed page three, and the movement received over 200,000 votes from groups like Girl Guides, The Welsh Assembl...