Owain Davies Media Studies

Clay Shirkley: End of audience theory Internet and digital technologies have a profound effect on relations between media and individuals Conceptualisation of audience members are passaible consumers of mass media content is no longer tenable in the age of the internet, being able to speak back and creating/sharing with each other, e.g. YouTubers  Gerbner: Audience of response "Exposure to repeated patters of representation over long periods of time can shape and influence the way in which people perceive the world around them, e.g. Accents, Political influence from family members. Erroneously reported: News given without sources and facts  Consider the representation of terror   How are the issues represented What does the choice of images and language, shape and influence What is the cumulative (Next step) Applying Stuart Hall: Hall's Model Moment of Encoding: When the institutional practises, organisational conditions and practi...

Masthead: Title of the newspaper Bar-code: Used to scan the newspaper when buying Caption: Brief text used to understand an image, describes photos/graphics Headline: A phrase that summaries the main point of the article Main Image: Dominant image, usually filling up most of the space Page Numbers: An organisational tool used within media Target Audience: People the newspaper aims to sell to Pull quote: Something within an article, usually taken from the person Classified Ad: An advertisement that uses only text Skyline: Informational panel on the front page, brings in the audience Addition: Versions of newspapers with changes and additional stories Stand first: Block of text that introduces the story Byline: The line above the story, which gives the authors name, sometimes job Body Text: Material that makes up the main part of the article Standalone: Picture story that exists on its own Center Spread: Photograph that runs across two middle pages Lead St...

Ce ntral image: Donald Trump and Homer Simpson Why is it there?  The animated Donald Trump standing with Homer Simpson shows both that The Simpsons’ joke of Trump being inaugurated came true, along with Trump standing at the podium in the Simpsons’ animated style infer that is still a part of the cartoon and not actually happening. Standalone : “7 dead in tram horror” Why is it there?  It is a segment that doesn’t relate in any way to the main news story, it is used inform and entice the audience to look at other news stories. Strap line : D’OH Why is it there? It implies that Donald Trumps inauguration as president was a mistake, as well as this it also infers The Sun’s political stance on the issue. Masthead : The Sun Why is it there? So the newspaper is easily identifiable as a Red top newspaper and The Sun. Headline : 16 years after joke… Why is it there? It relates to trumps inauguration as Fox predicted it as a joke, it suggests the s...

What choices have the editors of these papers made about how to represent this event?  In the Daily Mirror they have decided to portray the event as worrying and scary. In The Guardian they have decided to portray the event as stressful and unnerving. What process of selection and combinations are evident in these front pages?  In the Daily Mirror they have focused in on Samantha Cameron looking worried at her husband, they have a big rhetorical question in the middle of the newspaper, at the top of the newspaper they have news stories relating to Brexit. In The Guardian the have a photo of a group where they all are looking stressed, above the photo they have a title with references to survival and fighting, to the side of the photo they have statistics relating to Brexit. How has the central image been used to communicate messages to the audience? In the Daily Mirror the photo focuses on Samantha Cameron looking worried at her her husband David Cameron, it communicates a ...