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Showing posts with the label Roland Barthes

Roland Bartes: five codes of semiotics

The Hermetic Code, (the voice of truth): The way the story avoids telling the direct truth or facts to add clues/ create mystery The Enigma Code, (Empirical code): The way tension is built and leaving the audience in suspense, e.g: cliffhangers Semantic Code, (Voice of the person): Any element in the text that suggests a particular, often additional meaning by way of which the story suggests. The Symbolic Code, (The voice of the symbols): Similar to the semantic code,however it focuses on a wider range, organising them into different sets of meaning, typically done with antithesis where new meaning arise out of conflict and opposing ideas The Cultural Code, (The voice of science): looking at the audiences cultural knowledge and ideology, this gives more context and meaning to the text, it references how we think of the world, and how we think it works.

Media Language, Representation and Historical Context (Kiss of the Vampire)

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Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci...