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Showing posts with the label Semiotics

Roland Bartes: five codes of semiotics

The Hermetic Code, (the voice of truth): The way the story avoids telling the direct truth or facts to add clues/ create mystery The Enigma Code, (Empirical code): The way tension is built and leaving the audience in suspense, e.g: cliffhangers Semantic Code, (Voice of the person): Any element in the text that suggests a particular, often additional meaning by way of which the story suggests. The Symbolic Code, (The voice of the symbols): Similar to the semantic code,however it focuses on a wider range, organising them into different sets of meaning, typically done with antithesis where new meaning arise out of conflict and opposing ideas The Cultural Code, (The voice of science): looking at the audiences cultural knowledge and ideology, this gives more context and meaning to the text, it references how we think of the world, and how we think it works.

Charity Adverts set piece: "Rain for Good"

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Rain for Good Produced by: Water Aid Date Produced : 28/08/16 Who are water aid? Water aids was established in 1981 and works in 37 African, Asian and central american countries providing sustainable water sources Song Used : Sunshine on a rainy day/ Zoe Shows: 16 year old, Zambian Student, Claudia General Trends of charity adverts:  Emotional Soundtrack Matter of Fact Depressing "You can change this" Dirty water Celebrity Endorsement Repetitive message Personal address Memorable Logo Statistics Ways That Water Aid follows the genre: Ways that Water Aid subverts the genre: ·          Close up on young people ·          Drought/Dusty plains ·          Info graphic at the end of the advert ·          Asks for money ·       ...