Charity Adverts set piece: "Rain for Good"

Rain for Good


Produced by: Water Aid
Date Produced: 28/08/16

Who are water aid? Water aids was established in 1981 and works in 37 African, Asian and central american countries providing sustainable water sources

Song Used: Sunshine on a rainy day/ Zoe

Shows: 16 year old, Zambian Student, Claudia


General Trends of charity adverts: 

  • Emotional Soundtrack
  • Matter of Fact
  • Depressing
  • "You can change this"
  • Dirty water
  • Celebrity Endorsement
  • Repetitive message
  • Personal address
  • Memorable Logo
  • Statistics

Ways That Water Aid follows the genre:
Ways that Water Aid subverts the genre:
  • ·         Close up on young people
  • ·         Drought/Dusty plains
  • ·         Info graphic at the end of the advert
  • ·         Asks for money
  • ·         Stereotypical developing village
  • ·         Women collecting water
  • ·         Healthy and happy people
  • ·         Not depressing
  • ·         No voice-over
  • ·         colorful clothing and tools
  • ·         No sadness
  • ·         Not shocking or hard hitting
  • ·         Shows results of charity
  • ·         not pushy more positive
Theorists
  •  Levi Strauss: Binary Opposites
  • Roland Bartes: Semiotics
  • Paul Gilroy: Post colonialism 
Similar Comparison

Checking out me history: John Agard

--------------------------------------------------------------------------------------------------------------------------

The Hermetic Code, (the voice of truth): The way the story avoids telling the direct truth or facts to add clues/ create mystery

Radio: weather forecast, Rain in the UK/ Drought, dry, poverty, developing country/Nameless girl/ Middle of her journey

The Enigma Code, (Empirical code): The way tension is built and leaving the audience in suspense, e.g: cliffhangers

 Walking somewhere, 

Semantic Code, (Voice of the person): Any element in the text that suggests a particular, often additional meaning by way of which the story suggests.

Hope: Boy in white/ Increase in color/ Water is inferred to be the cause of this

The Symbolic Code, (The voice of the symbols): Similar to the semantic code,however it focuses on a wider range, organizing them into different sets of meaning, typically done with antithesis where new meaning arise out of conflict and opposing ideas

Stereotypical African customs: Prints/Buckets on head/ providing for the family


The Cultural Code, (The voice of science): looking at the audiences cultural knowledge and ideology, this gives more context and meaning to the text, it references how we think of the world, and how we think it works.

Dietetic sound: Any sound that is in the frame
Sound Bridge: When sounds bridge the gap between two frames

  1. Radio forecast, Rain (symbolic of British weather)
  2. Insects (Sound Bridge) relates the UK to Africa
  3. Wind, Dry Crops
  4. Crunching feet and Humming (Infers dryness and)
  5. Singing (In English with strong accent, age is apparent but hard to define, implies maturity)
  6. "Makes me feel like I belong" Co notes togetherness and belonging 
  7. "Don't leave me here alone" (Enigma: unsure about what is happening) 
  8. Title of song: Happy children, People doing chores, Irony of sunshine, Plentiful rain

Comments

Post a Comment

Popular posts from this blog

Media Language, Representation and Historical Context (Kiss of the Vampire)

Image
Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci...
Read more

Bias: photos, captions and camera angles

Image
Bias by photos, captions and camera angles Some pictures flatter a person, others make the person look unpleasant.  A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias
Read more

Theorist: Paul Gilroy

Image
British Empire At its height it was the largest empire in history, and for over a century, was the foremost global powerhouse By 1913 The British Empire sway over 412 million people, this was 23% of the world population, and by 1920 it covered 24% of the earths total land area Colonialism : The policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically Post-Colonialism : The political or cultural condition of a former colony Colonial Discourse : Colonial discourse is a system of statements that can be made about colonies and  the colonies people, about its colonizing powers and about the relationship between these two Colonial discourse continues to inform contemporary attitudes to race and ethnicity in the post colonial era " Multicultural societies seems to be abandoned at birth" - Paul Gilroy  Civilationalism constructs racial hierarchy and sets up binar...
Read more