Exam preparation for newspapers

Topic: Media Language and Representation

Question: How does media language incorporate viewpoints and ideology in these front pages of The Sun and The Daily Mail [15]

Who are the viewpoints and ideology from/of ?

  • Readers
  • Newspapers
  • Intended audience (accepting of the forms and conventions)
  • Unintended audience
Band 5
Excellent consistent and accurate application of knowledge and understanding of the theoretical framework to analyse the newspaper front pages

Analysis of the newspaper from...

Theorists
  • State the theorist and theory briefly
  • Apply the theory and how it applies to the newspapers front cover 
Indicative Content: Question 2

Responses are expected to explore examples from both front pages of the ways in which media language is used to construct viewpoints and ideologies 

When answering the question be unbiased and add analysis, if greater emphasis or limited analysis is placed on one aspect it may bring it to Band 3

Be aware of the language of the question

Responses may be informed by relevant theories such as semiotics, however use of theories isn't required to access higher bands, responses in higher bands will explore media language, viewpoints and ideologies in detail.


Comments

Post a Comment

Popular posts from this blog

Bias: photos, captions and camera angles

Image
Bias by photos, captions and camera angles Some pictures flatter a person, others make the person look unpleasant.  A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias
Read more

Media Language, Representation and Historical Context (Kiss of the Vampire)

Image
Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci
Read more

Case study: Wateraid

Image
Stuart Hall: Theory of representation The idea that representation is the production of meaning through language, with language being defined in its broadest sense as a system of signs. For example the positioning of the charity advert is enforced early on through the environment with: dry crops, insect noises,beige pallet, intense heat and underdeveloped infrastructure. Another idea is that the relationship between concepts and signs is governed by codes, the idea that stereotyping as a for of representation reduces people to a few simple characteristics or traits. For instance Claudia is wearing stereo-typically feminine clothing, with a pink shirt and print skirt. Finally the idea the stereotyping tends to occur where there are inequality of power, as subordinate or excluded groups are constructed as different or 'other'. For example the village being underdeveloped and in need of aid may reinforce the inequality of power. &qu
Read more