Owain Davies Media Studies

Kiss Of  The Vampire Product Context Produced by Hammer Film Productions and distributed by J.Arthur Rank and Universal, Kiss of the Vampire was intended to be the second sequel to 1958's Dracula In addition to Dracula, Hammer also had, by 1963 success with other 'monster movie' franchises such as The Mummy and Frankenstein  Historically, 1963 saw the early stages of 'Beatlemania' and the 'swinging sixties', The assassination of JFK and MLK and the Soviet Union launching the first woman into space. Media Language Cultural Context The 1960's audience for this advert could be assumed to be familiar with the codes and conventions of ‘monster movie’ film posters – such as its composition, fonts and representations of ‘the monster’ and its (usually female) victims.  Codes, Conventions and Medial Language Influence The capitalized, serif font of the title may be linked to the vampire film genre with its’ styling resembling wood (referenci...

Topic: Media Language and Representation Question: How does media language incorporate viewpoints and ideology in these front pages of The Sun and The Daily Mail [15] Who are the viewpoints and ideology from/of ? Readers Newspapers Intended audience (accepting of the forms and conventions) Unintended audience Band 5 Excellent consistent and accurate application of knowledge and understanding of the theoretical framework to analyse the newspaper front pages Analysis of the newspaper from... Theorists State the theorist and theory briefly Apply the theory and how it applies to the newspapers front cover  Indicative Content: Question 2 Responses are expected to explore examples from both front pages of the ways in which media language is used to construct viewpoints and ideologies  When answering the question be unbiased and add analysis, if greater emphasis or limited analysis is placed on one aspect it may bring it to Band 3 Be aware...

Key Terms : Page 14 Forms: Different types of media Platforms: Ways of communicating to an audience Products: What media produces, e.g video games/T.V/ movies Encode: Communicating ideas with systems and signs Decode: How audiences interpenetrate a message Codes: Signs within media that give meaning Effect: Impacts that codes have on the audience  Camera Shots: Close ups: Creates emotion and tension Extreme close ups: Creates suspense or draws attention Long Shots: Used when more info is required and enhances understanding Medium Close ups: 'Newsreader shots' related to the news genre Establishing shots: A rapid way of advancing the narrative, raises the audiences expectations and enhances the audience pleasure  Key Terms : Page 16 Production Value: The features of a media product that illustrates how much it cost to make Hand held camera: A filming style where a Steadicam or tripod isn't used, giving a jerky style that suggests realism Camera angl...