Magazines (Front cover analysis)

Layout: dominant central image, masthead positioned over model’s head, connotes importance of the brand, one main cover line and others in a cover line banner – follows typical conventions.

Masthead: sans-serif font, slanting, cursive - connotations of moving forward, informality.

Language: Are you an A level beauty? connotations of an academic qualification but relating to female beauty, quantifiable, something that can be achieved if you try hard enough

Lingerie goes lively: sexual connotations showcased with alliteration, not directly expressed, reflecting the social norms of the period

"British women have a special magic": reflects patriarchy, women being praised or affirmed by a male.

Narrative? Roland Barthes, enigma code, The mystery behind british women?

Cover lines: Reflect largely domestic female concerns (e.g. kitchen improvements) and a narrow range of ideas of what it means to be a woman.

Central image: Central female, "traditional female" not a famous celebrity (sense of the actual/desired self?)

Mode of address: open, smiling, looking out of the corner of her eyes

Mise-en-scene: Muted tones, beiges, yellow, patterned summer dress – relatable, not luxurious

Lighting highlights the model’s face, clearly wearing make-up, bright white teeth, sense of ‘wholesome’ beauty

social/cultural context?

Clear sense of gender roles – female in the domestic sphere, importance of image/beauty – stereotypical notions of gender, the need to gain approval of a male