Owain Davies Media Studies

0:00 - 0:11 Camera Shots High angle shot: lights turning on and flickering lights Tilt Shot: Vertical shot of Klaws boots and Handcuffs Medium shots: Everett's, mistrusting pose, Klaw handcuffed, Over the shoulder shots: Places the audience into the conversation Visual Codes: Colour: Grey, Bleak, infers emptiness/lack of emotion Clothing: Klaw: formal wear, Everett: Casual everyday wear Expression: Klaw: Insanity, Everett: Mistrusting Gestures: Klaw: Limited (Handcuffed, missing arm, Duck tape), Everett: Arms crossed, sat casually Iconography: Boxes, Sink, Tissue paper: suggests that the interview was hastily put together Audio Codes Mode of address: "Tell me something, what do you know about Wakanda?": Informal address, Implies Klaw doesn't take the situation seriously Diegetic Sound: Lights buzzing Theorists: Roland Barthes, Semiotics 0:11 - 0:22 Camera Shots Fade: Camera fades to black twice (0:10, 0:15) Panning Shot: Pans over the w...

Horizontal integration : Synergy between subsidiaries at the same stage of production Vertical integration:  Synergy through two or more stages of production "‘they buy up other companies involved in different stages of the process of production and circulation" "they buy up other companies in the same sector to reduce the competition" Production : Making the product (includes pre and post) Distribution : Making the product available Marketing : Promoting the product Exhibition : The point an audience receives the product  Synergy : The increased effectiveness that results when two or more people or businesses work together (and therefore gain a mutual benefit) "by buying or partnering other companies abroad, corporations can sell massive amounts of extra copies of a product… they buy into other related areas of cultural industry production to ensure cross-promotion" Convergence : Moving towards union, coming closer togethe...

Stuart Hall: Theory of representation The idea that representation is the production of meaning through language, with language being defined in its broadest sense as a system of signs. For example the positioning of the charity advert is enforced early on through the environment with: dry crops, insect noises,beige pallet, intense heat and underdeveloped infrastructure. Another idea is that the relationship between concepts and signs is governed by codes, the idea that stereotyping as a for of representation reduces people to a few simple characteristics or traits. For instance Claudia is wearing stereo-typically feminine clothing, with a pink shirt and print skirt. Finally the idea the stereotyping tends to occur where there are inequality of power, as subordinate or excluded groups are constructed as different or 'other'. For example the village being underdeveloped and in need of aid may reinforce the inequality of power. ...

Bias by photos, captions and camera angles Some pictures flatter a person, others make the person look unpleasant.  A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias

The Hermetic Code, (the voice of truth): The way the story avoids telling the direct truth or facts to add clues/ create mystery The Enigma Code, (Empirical code): The way tension is built and leaving the audience in suspense, e.g: cliffhangers Semantic Code, (Voice of the person): Any element in the text that suggests a particular, often additional meaning by way of which the story suggests. The Symbolic Code, (The voice of the symbols): Similar to the semantic code,however it focuses on a wider range, organising them into different sets of meaning, typically done with antithesis where new meaning arise out of conflict and opposing ideas The Cultural Code, (The voice of science): looking at the audiences cultural knowledge and ideology, this gives more context and meaning to the text, it references how we think of the world, and how we think it works.

Rain for Good Produced by: Water Aid Date Produced : 28/08/16 Who are water aid? Water aids was established in 1981 and works in 37 African, Asian and central american countries providing sustainable water sources Song Used : Sunshine on a rainy day/ Zoe Shows: 16 year old, Zambian Student, Claudia General Trends of charity adverts:  Emotional Soundtrack Matter of Fact Depressing "You can change this" Dirty water Celebrity Endorsement Repetitive message Personal address Memorable Logo Statistics Ways That Water Aid follows the genre: Ways that Water Aid subverts the genre: ·          Close up on young people ·          Drought/Dusty plains ·          Info graphic at the end of the advert ·          Asks for money ·       ...

British Empire At its height it was the largest empire in history, and for over a century, was the foremost global powerhouse By 1913 The British Empire sway over 412 million people, this was 23% of the world population, and by 1920 it covered 24% of the earths total land area Colonialism : The policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically Post-Colonialism : The political or cultural condition of a former colony Colonial Discourse : Colonial discourse is a system of statements that can be made about colonies and  the colonies people, about its colonizing powers and about the relationship between these two Colonial discourse continues to inform contemporary attitudes to race and ethnicity in the post colonial era " Multicultural societies seems to be abandoned at birth" - Paul Gilroy  Civilationalism constructs racial hierarchy and sets up binar...