Owain Davies Media Studies

A Level Media Studies NEA Task by Owain Davies on Scribd

Beyonce Case Study by Owain Davies on Scribd

Modernism : a period of time in the 19th and early 20th century when industrialization caused widespread cultural and economic upheaval. This caused deliberate philosophical and practical departure from the past in the arts and literature. Post modernism: A deliberate philosophical ans practical departure from modernism. Postmodernism developed in the course of the mid 20th century and continues in cultural and society today. Simulacra: The postmodern copy; reproduced and manipulated to the point that it no longer resembles its original Hyperreal: Where reality and fiction are indistinguishable, 'more than': improving upon reality Hyperreality: 1.) Basic reflection of reality                        2.) Perversion of reality                         3.) Pretense of reality (Where there isn't a model)                 ...

Riptide Case Study (3)Sg by Owain Davies on Scribd

The Blank page is symbolic of a lack of distraction, represents the void left by a lack of advertising and also alludes to  the quotation "“All of humanity's problems stem from man's inability to sit quietly in a room alone." by Blaise Pascal a 17th century mathematician and theologian The blank space may be disconcerting to audiences as the use of empty space as a focal point, is vastly different to the style and layout creates by other magazines, this is a binary opposition between traditional magazines and Adbusters Their is also an emphasis on that we have to distract and occupy ourselves all the time, and criticizes how humanity is evolving be less creative and imaginative. Adbusters magazine break this mold very well by not having adverts in any of their magazines to fund the magazine, instead relying on the subscription to their magazine inst

Enigma and Symbolic codes: Mask Hoods': Symbolic of how we are sucked into our phones and online, so much so that we cant see and enjoy the world around us. No face: The lack of faces and facial expressions implies that individuality is being sucked away form you through your phone, that we become faceless individuals without a personality, and our only interactions with other people is through the internet. Cartoon: the use of the cartoon style further highlights and parody's the separation between the real world and what is on online and how we depict ourselves online (in a different world) and how we portray ourselves in real life. Greyscale: The lack of color subverts the norm of magazines as adverts usually use bright and colorful images to catch our attention instead adbuster magazine uses this greyscale visual to represent the modern world and its immersion with technology and media, the lack of individuality. The magazine represents our modern lifeltylle ...

The Loubition logo is Juxtaposed with the image of a black persons feet in sandals made out of two squashed plastic bottles and rags, this is used to promote Adbusters message of anti-consumerism. The Black person wearing the makeshift shoes is standing on dried up earth, there are connotations of poverty, drought and famine in a underdeveloped/developing country. This is similar advertising campaigns created by charity campaigns and news reports. Stuart Hall, (Stereotypes): In the image there is the stereotypical representation of ethnicity, Adbusters uses this sense of otherness to their benefit to make specific economic and political statements about the inequality of power. Paul Gilroy, (Post colonial theory): Adbusters has also drawn attention to racial hierarchy and binary oppositions between rich and poor countries and the west and developing countries 'Red souls are always in season' Loubition is well known for creating expensive shoes with red souls (...